Amazon Surpasses Google To Become The World S Most Valuable Brand Techworm
Defending its number two ranking is Apple, whose brand value shot up by 37% to $146.3 billion. However, the report’s authors described its future as “looking bleak.” “Apple has failed to diversify and grown overdependent on sales of its flagship iPhones, responsible for two thirds of revenue,” the report said. “With the advent of emerging world brands like Huawei, Apple’s increasing focus on what are effectively luxury products may cost the brand a fair share of the global mass market, limiting the potential for brand value growth....